{"id":13,"date":"2025-06-22T04:11:33","date_gmt":"2025-06-22T04:11:33","guid":{"rendered":"https:\/\/sharminfashion.online\/?p=13"},"modified":"2025-06-22T04:26:41","modified_gmt":"2025-06-22T04:26:41","slug":"how-cult-gaia-took-over-wedding-season","status":"publish","type":"post","link":"https:\/\/sharminfashion.online\/index.php\/2025\/06\/22\/how-cult-gaia-took-over-wedding-season\/","title":{"rendered":"How Cult Gaia Took Over Wedding Season"},"content":{"rendered":"\n

In the past two years, I\u2019ve been to nine weddings. By the numbers, that\u2019s three continents, 15 outfits,\u00a014 flights, 10 pairs of shoes, and two train rides\u2026 but who\u2019s counting? I\u2019ve seen more\u00a0wedding guest outfits\u00a0than I can remember (and plenty of\u00a0dress code faux pas\u00a0that I\u2019d like to forget). But across locations, themes, and color palettes, there\u2019s one\u00a0wedding style\u00a0guarantee: Someone is going to pull up to the function in Cult Gaia, and they\u2019re going to get all the attention.<\/p>\n\n\n

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Whether it\u2019s a\u00a0pearlescent clutch,\u00a0sculptural earring, or\u00a0goddess dress\u00a0floating across the ballroom that catches my eye, I always get the same answer to my inquiry: \u201cIt\u2019s Cult Gaia!\u201d Women truly flock to the brand’s pieces (myself included), creating huddled circles on dance floors around a pair of mismatched earrings or matching bags (true things that happened at weddings I attended last summer). These designs are seemingly tailor-made for both shot-on-film photography and shrieks of gleeful envy, landing whoever wears the L.A.-based fashion line at the top of the best-dressed guest list. What\u2019s Cult Gaia\u2019s secret?<\/p>\n\n\n\n

\u201cI’m bored very easily,\u201d says Jasmin Larian, who founded the brand in 2011 with a collection of turbands and flower crowns. \u201cGood product gives me a great dopamine hit, and I have an aversion to sameness.\u201d That drive to create something\u00a0truly<\/em>\u00a0new is what unifies all the brand\u2019s offerings. From 2013\u2019s Ark Bag\u2014a clutch so viral, it landed on\u00a0InStyle<\/em>\u2019s\u00a0list of It Bags of the past 30 years\u2014to more recent hits like the brand\u2019s\u00a0backgammon purse\u00a0and a sold-out Gap collaboration, which remains the retailer’s fastest-selling partnership with the highest web traffic to date.<\/p>\n\n\n\n

It\u2019s not hard to see how one-of-a-kind pieces would make Cult Gaia the<\/em> unofficial wedding brand. The search for something special to wear on a special day landed many brides in its showroom\u2014and Larian took notice. \u201cFirst, I started just testing and making our best-selling products in ivory or white. And then I started building around those,\u201d she explains. \u201cWhat are all the events that she has? She has the bachelorette party, the white party, the rehearsal dinner, and the welcome dinner.\u201d The “she” in question being, of course, a member of the brand’s voracious fanbase.<\/p>\n\n\n\n

The natural conclusion? A Cult Gaia bridal capsule, which launched on April 15 and delivers the brand\u2019s signature sculptural aesthetic to the world of weddings. This is not your typical ivory-and-cupcake-skirt assortment, though. True to form, Larian designed with intention, creating pieces she didn\u2019t already see in the market, not what she thought might sell. \u201cI’m not going to be the best at perhaps your traditional wedding dress. Maybe down the line, but not right now,\u201d she explains.<\/p>\n\n\n\n

Instead, she focused on the world\u00a0around\u00a0weddings, not solely the big day itself. After all, guests were already upstaging their friends with her pieces; why not the bride? Larian’s occasionwear is a godsend for anyone, say, looking for an unforgettable\u00a0welcome dress with cool-girl fringe\u00a0made from organza or, perhaps, an\u00a0engagement party look with a built-in pearl necklace\u00a0bolero: \u201cI wanted these pieces to also make you go,\u00a0Wow, I\u2019ve never seen that.<\/em>\u201d\u00a0<\/p>\n\n\n\n

One such design is the Tamara gown, a linen piece inspired by Larian\u2019s own hunt for the perfect wedding dress. \u201cI got married in Mexico, and it was hot. Everything was silk. We started cutting out the lining of my dress because, you know, silk is sweaty,\u201d she explains. During her bridal search, she couldn\u2019t find anything in the tropical weather\u2013appropriate linen fabric that she really wanted, especially not a dress that felt uniquely her own. \u201cI wanted to create a roundup of pieces that felt airy but still substantial, elevated, and luxurious, but still a forever piece that you would pass down.\u201d<\/p>\n\n\n\n

Tamara is everything you\u2019d want in a warm weather stunner: light, elegant, and covered in custom linen lace, a fabric construction the designer is especially proud of. And with destination weddings on the rise, it fills a void in the market. \u201cWe’re probably going to be sold out by the time you run this,\u201d she says during our interview in April. (For the record, it did, in fact, sell out, but the\u00a0design is available to pre-order, despite its burgeoning virality\u2014or perhaps, because its creator predicted it.)<\/p>\n","protected":false},"excerpt":{"rendered":"

In the past two years, I\u2019ve been to nine weddings. By the numbers, that\u2019s three […]<\/p>\n","protected":false},"author":1,"featured_media":14,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":1,"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"predecessor-version":[{"id":15,"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/posts\/13\/revisions\/15"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/media\/14"}],"wp:attachment":[{"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sharminfashion.online\/index.php\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}